Year 2017 has brought huge shift in Digital Marketing functions which could help businesses and individuals to engage the end user more and showcase more of their work/services/products.
But in this article, we are focusing on Real Impacts that Small businesses or startups can gain by doing best of Digital marketing.
Business Owners Can be the Face of Business :
No one knows better than the Business Owner of a Startup or a small company and thus, Business owners can be the face of the business and spread the news around.
The first access of audience for a Startup or a small business is to be the owner’s connection. Where the “face of business” could go out and spread the word about the business to it’s connection or followers or friends on various digital platforms.
Business owners should keep posting at least 4 stories throughout the day on Instagram stories, facebook stories and or on snapchat (making sure that the stories on all the platform are different) Understand, the stories are “Behind the Scenes” of your business or product/service which then results as a POST of an image or a final video on your social networks.
Remember, more you engage with your existing connections by showcasing them the work you do, the more you gain good will and people could refer you more clients. (May be)
(Read more on how to make stories for various social media platforms)
Paid Marketing is Easy and Cheaper:
Incase if you plan to do paid marketing on any of social networks, its much easier and also lower at cost because most of the platforms like Facebook, Instagram, Twtitter, Snapchat, linkedIn and various others gives the pre defined parameters to define the accurate audience you wish to target.
Based on your inputs, the respective platform gives you the cost to run your campaign and also showcases the real time analytic report incase if you wish to see how your audience is reacting to your campaign.
You could and should ask for references:
Before we start talking about asking for references on various platforms, let address a serious issue which is out there with most of business owners i.e. they just don’t ask for reference and maybe they think it’s not dignified enough to ask for reference online.
In our attitude, if you are running a business and one Image post or Video could help you get business references, what’s wrong in it? It eventually would get you money! (Sales cure everything – Said Mark cuban)
Best way to ask for reference is to go out on social media with your product or explain your services online and Ask your connections to help you find the right client.
Here’s a sample pitch asking for referral on social media.
“We have been doing digital marketing for more than 7 years and we have helped over 45 companies to achieve their sales and marketing goals with our Digital Marketing Expertise and Strategies.
Incase if you have anyone in your connection, who needs Digital Marketing? Please let them know that 10xSolution.com can help them achieve their goals”
On an average, you should ask your connection at least thrice a week to refer you best clients from their connection.
The Magic Of Stories:
Incase if you are a Business Student and know what’s storytelling from Marketing books, this is the best function that has come out in 2017. The STORY function.
This function allows you to simply record or snap BEHIND THE SCENES from your business / Services or Products and let your audience know what is it that you do the entire day.
It’s been proven that stories engage the audience more and thus it’s important for a business to publish at least 4 stores a day to engage the audience which eventually would help in improving the goodwill of the company.
It’s the Smartphone world
Most of our audience would read this article on their Cell phone – opps – Smart Phone (There is a reason it’s known as SMART phone)
Everyone in your connection (Digital World Connection) has smart phone and more than 80% of their notifications are been checked on their smart phone. In that case, the chances are that they would immediately react or engage to the stories or posts that you publish online.
In Fact you being the business owner have got access to your audience 247 and your audience too can engage to your content 247. (Of Course there are special times when you should be releasing your content – read it here)
Reaching out the influencers:
Yes! You being the business owner, you can reach out the influencers who can help you promote your business / services or products online (May be for free or for a small fee). You also should make sure that the influencer does reach your audience and helps you increase your ROI/Sales or Audience reach.
These are the MOST important aspects that we see and thus, Digital Marketing is essential for Startups and small business and Business owner(s) can literally help the business boost online.
But! Consistency is the key!
Would you like to discuss more on the Digital Marketing with 10xSolution.com experts?